Outsourcing | EDITORIAL: Drive-through science: in search of efficiency

Dec 01, 2008 (The Decatur Daily – McClatchy-Tribune Information Services via COMTEX) — Running a drive-through at a fast-food restaurant is a science — employing computers to speed up service, fill orders accurately, and track sales patterns.

McDonald’s is doing early tests of call centers to take drive-through orders, according to chicago

tribune.com. When you converse with an order taker from your driver’s seat, that person may be miles away, servicing not only your location but also many others.

It’s all part of a constant push to increase efficiency, with drive-throughs handling a bigger portion of fast-food sales each year.

But here’s some science we’d like to know about drive-throughs: How much fuel do vehicles waste each year idling in drive-through lines, and how much healthier would customers be if they’d get out of their cars and burn a few calories while walking inside?


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